What is your Brand Archetype?
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Your Brand Archetype is....
THE RULER!

The Ruler seeks to create a prosperous organisation. They look to lead as a powerhouse within their industry.

Examples of ruler brands include
- ROLEX
- Mercedes-Benz
- Microsoft
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Your Brand Archetype is...
THE SAGE!

The Sage uses intelligence and analysis to understand the world. Sage brands provide expertise or information.

Examples of sage brands include
- Google
- BBC
- TIME
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Your Brand Archetype is...
THE OUTLAW!

Outlaws are about revolution and disruption to the current market. They pioneer new and revolutionary ideas or processes.

Examples of outlaw brands include
- Diesel
- Harley-Davidson
- MTV
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Your Brand Archetype is...
THE MAGICIAN/WIZARD!

Magicians want to make dreams come true. These brands are transformative and help people escape to a new reality.

Examples of magician brands include
- Disney
- V Energy
- LINX
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Your Brand Archetype is...
THE LOVER!

Lovers are brands that help people find love or friendship. They foster closeness and connections.

Examples of lover brands include
- Victoria's Secret
- GODIVA
- Hallmark
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Your Brand Archetype is...
THE JESTER!

The Jester lives in the moment and with full enjoyment. These brands help people have a good time and embrace laughter.

Examples of jester brands include
- Skittles
- Virgin
- Ben & Jerry's
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Your Brand Archetype is...
THE INNOCENT!

Innocent brands want their customers to experience paradise. They are associated with goodness, morality and nostalgia.

Examples of innocent brands include
- Cadbury
- Dove
- Coca-Cola
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Your Brand Archetype is...
THE EXPLORER!

Explorers yearn for new experiences. They help people feel free and live more fulfilling lives.

Examples of explorer brands include
- JEEP
- Red Bull
- The North Face
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Your Brand Archetype is...
THE EVERYMAN!

The Everyman wants to belong and fit in. They desire to connect while providing use in everyday life.

Examples of everyman brands include
- IKEA
- Bunnings Warehouse
- Volkswagon
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Your Brand Archetype is...
THE CREATOR!

Creators desire to build something of enduring value. These brands encourage self-expression and foster innovation.

Examples of creator brands include
- Crayola
- Adobe
- Lego
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Your Brand Archetype is...
THE CAREGIVER!

Caregivers are brands that protect and help people. They place a high value on customer service.

Examples of caregiver brands include
- Kraft-Heinz
- Johnson & Johnson
- Campbell's
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Your Brand Archetype is...
THE HERO/HEROINE!

Heroes strive to prove worth through courageous action. These brands seek to improve the world and incite people to take action

Examples of hero brands include
- Nike
- BMW
- Duracell
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